In an increasingly digitalized world, communication is at the center of all industries and institutions. The dissemination of new media tools is changing societies and forcing transformation. While it raises various industry-specific expectations, it also imposes some communication requirements on all business areas. With this awareness, Ibn Haldun University's Doctoral Program in New Media and Communication provides theoretical information on new media and communication with practical applications to meet industry-specific expectations and requirements and meet the field's academic needs. Students enrolled in the program will be involved in the doctoral process by completing theoretical and practical courses at the doctoral level for two years.
Assistant Professor Mehmet Karanfiloğlu
Our program includes the theoretical background of media within the historical development, recent media and communication theories, research principles, methodology, digital communication, culture and society, and practical applications that meet the needs and expectations of the industry. The program is taught in English. The areas of knowledge and skills that our students who proceed to the Doctoral level acquire after the program are as follows:
| IBN HALDUN UNIVERSITY SCHOOL OF GRADUATE STUDIES NEW MEDIA AND COMMUNICATION (ENGLISH) PHD PROGRAM COURSE PLAN |
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| FOR STUDENTS ADMITTED WITH GRADUATE DEGREE | |||||
| I. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 601 | Advanced Reading and Methodology in Communication Studies | 3 | 0 | 3 | 8 |
| NMC 603 | Media and Communication Theories | 3 | 0 | 3 | 8 |
| NMC… | Departmental/General Elective | 3 | 0 | 3 | 8 |
| NMC… | Departmental/General Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 32 | |||
| II. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 600 | Seminar | 3 | 0 | 0 | 5 |
| NMC 602 | Digital Communication, Culture and Society | 3 | 0 | 3 | 8 |
| NMC 604 | Theoritical Perspectives in New Media Studies | 3 | 0 | 3 | 8 |
| NMC 606 | Political Economy of Digital Media | 3 | 0 | 3 | 8 |
| NMC… | Departmental Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 37 | |||
| III. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 697 | PhD Qualifying Exam | 0 | 0 | 0 | 30 |
| Total Credit | 0 | 30 | |||
| IV. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 698 | PhD Thesis Proposal | 0 | 0 | 0 | 30 |
| Total Credit | 0 | 30 | |||
| III. Year | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 699 | PhD Thesis | 0 | 0 | 0 | 60 |
| Total Credit | 0 | 60 | |||
| IV. Year | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 699 | PhD Thesis | 0 | 0 | 0 | 60 |
| Total Credit | 0 | 60 | |||
| Overall Total Credit | 24 | 249 | |||
| COMPULSORY COURSES | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 600 | Seminar | 3 | 0 | 0 | 5 |
| NMC 601 | Advanced Reading and Methodology in Communication Studies | 3 | 0 | 3 | 8 |
| NMC 602 | Digital Communication, Culture and Society | 3 | 0 | 3 | 8 |
| NMC 603 | Media and Communication Theories | 3 | 0 | 3 | 8 |
| NMC 604 | Theoritical Perspectives in New Media Studies | 3 | 0 | 3 | 8 |
| NMC 606 | Political Economy of Digital Media | 3 | 0 | 3 | 8 |
| DEPARTMENTAL ELECTIVE COURSES | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 611 | Advanced Digital Journalism Production | 3 | 0 | 3 | 8 |
| NMC 612 | Barriers in International Marketing | 3 | 0 | 3 | 8 |
| NMC 613 | Behaviour and Social Media | 3 | 0 | 3 | 8 |
| NMC 614 | Citizen Journalism via Blogs, Vlogs and Podcasts | 3 | 0 | 3 | 8 |
| NMC 615 | Corporate Culture and Brand Management | 3 | 0 | 3 | 8 |
| NMC 616 | Creative Marketing Communication Strategies | 3 | 0 | 3 | 8 |
| NMC 617 | Digital Content Strategies | 3 | 0 | 3 | 8 |
| NMC 618 | Digital Diplomacy | 3 | 0 | 3 | 8 |
| NMC 619 | Ethics, Public Policy, and Technological Change | 3 | 0 | 3 | 8 |
| NMC 620 | Funding Journalism in the 21st Century | 3 | 0 | 3 | 8 |
| NMC 621 | Global Public Relations | 3 | 0 | 3 | 8 |
| NMC 622 | Information Communication Technologies | 3 | 0 | 3 | 8 |
| NMC 623 | Integrated Marketing Communication | 3 | 0 | 3 | 8 |
| NMC 624 | International News in the Digital Age | 3 | 0 | 3 | 8 |
| NMC 625 | New Marketing Trends | 3 | 0 | 3 | 8 |
| NMC 626 | New Media and Society | 3 | 0 | 3 | 8 |
| NMC 627 | Perception Management and Manipulation | 3 | 0 | 3 | 8 |
| NMC 628 | Policy and Politics in New Media Environments | 3 | 0 | 3 | 8 |
| NMC 629 | Political Communication | 3 | 0 | 3 | 8 |
| NMC 630 | Public Diplomacy | 3 | 0 | 3 | 8 |
| NMC 631 | Reporting Wars, Conflict and Peace in the Digital Age | 3 | 0 | 3 | 8 |
| NMC 632 | Social Media, Politics and Society | 3 | 0 | 3 | 8 |
| NMC 633 | User Experience in Digital Marketing | 3 | 0 | 3 | 8 |
| NMC 634 | Visual Communication Researches | 3 | 0 | 3 | 8 |
| IBN HALDUN UNIVERSITY SCHOOL OF GRADUATE STUDIES NEW MEDIA AND COMMUNICATION (ENGLISH) PHD PROGRAM COURSE PLAN |
|||||
| FOR STUDENTS ADMITTED WITH UNDERGRADUATE DEGREE | |||||
| I. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 501 | Research Methods in New Media | 3 | 0 | 3 | 8 |
| NMC 503 | History and Trends in Digital Media | 3 | 0 | 3 | 8 |
| NMC… | Departmental/General Elective | 3 | 0 | 3 | 8 |
| NMC… | Departmental/General Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 32 | |||
| II. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 502 | Digital Media and Cultural Exchange | 3 | 0 | 3 | 8 |
| NMC 504 | New Media and Social Issues | 3 | 0 | 3 | 8 |
| NMC… | Departmental Elective | 3 | 0 | 3 | 8 |
| NMC… | Departmental Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 32 | |||
| III. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 601 | Advanced Reading and Methodology in Communication Studies | 3 | 0 | 3 | 8 |
| NMC 603 | Media and Communication Theories | 3 | 0 | 3 | 8 |
| NMC…/ | Departmental/General Elective | 3 | 0 | 3 | 8 |
| NMC…/ | Departmental/General Elective | 3 | 0 | 3 | 8 |
| Total Credit | 12 | 32 | |||
| IV. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 600 | Seminar | 3 | 0 | 0 | 5 |
| NMC 602 | Digital Communication, Culture and Society | 3 | 0 | 3 | 8 |
| NMC 604 | Theoritical Perspectives in New Media Studies | 3 | 0 | 3 | 8 |
| NMC 606 | Political Economy of Digital Media | 3 | 0 | 3 | 8 |
| NMC… | Departmental Elective | 3 | 0 | 3 | 8 |
| Total Credit | 12 | 37 | |||
| V. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 697 | PhD Qualifying Exam | 0 | 0 | 0 | 30 |
| Total Credit | 0 | 30 | |||
| VI. Semester | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 698 | PhD Thesis Proposal | 0 | 0 | 0 | 30 |
| Total Credit | 0 | 30 | |||
| IV. Year | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 699 | PhD Thesis | 0 | 0 | 0 | 60 |
| Language Courses | |||||
| Total Credit | 0 | 60 | |||
| V. Year | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 699 | PhD Thesis | 0 | 0 | 0 | 60 |
| Language Courses | |||||
| Total Credit | 0 | 60 | |||
| Overall Total Credit | 48 | 313 | |||
| COMPULSORY COURSES | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 501 | Research Methods in New Media | 3 | 0 | 3 | 8 |
| NMC 502 | Digital Media and Cultural Exchange | 3 | 0 | 3 | 8 |
| NMC 503 | History and Trends in Digital Media | 3 | 0 | 3 | 8 |
| NMC 504 | New Media and Social Issues | 3 | 0 | 3 | 8 |
| NMC 600 | Seminar | 3 | 0 | 0 | 5 |
| NMC 601 | Advanced Reading and Methodology in Communication Studies | 3 | 0 | 3 | 8 |
| NMC 602 | Digital Communication, Culture and Society | 3 | 0 | 3 | 8 |
| NMC 603 | Media and Communication Theories | 3 | 0 | 3 | 8 |
| NMC 604 | Theoritical Perspectives in New Media Studies | 3 | 0 | 3 | 8 |
| NMC 606 | Political Economy of Digital Media | 3 | 0 | 3 | 8 |
| DEPARTMENTAL ELECTIVE COURSES | |||||
| Course Code | Course Name | Hours | Credit | ECTS | |
| T | U | ||||
| NMC 611 | Advanced Digital Journalism Production | 3 | 0 | 3 | 8 |
| NMC 612 | Barriers in International Marketing | 3 | 0 | 3 | 8 |
| NMC 613 | Behaviour and Social Media | 3 | 0 | 3 | 8 |
| NMC 614 | Citizen Journalism via Blogs, Vlogs and Podcasts | 3 | 0 | 3 | 8 |
| NMC 615 | Corporate Culture and Brand Management | 3 | 0 | 3 | 8 |
| NMC 616 | Creative Marketing Communication Strategies | 3 | 0 | 3 | 8 |
| NMC 617 | Digital Content Strategies | 3 | 0 | 3 | 8 |
| NMC 618 | Digital Diplomacy | 3 | 0 | 3 | 8 |
| NMC 619 | Ethics, Public Policy, and Technological Change | 3 | 0 | 3 | 8 |
| NMC 620 | Funding Journalism in the 21st Century | 3 | 0 | 3 | 8 |
| NMC 621 | Global Public Relations | 3 | 0 | 3 | 8 |
| NMC 622 | Information Communication Technologies | 3 | 0 | 3 | 8 |
| NMC 623 | Integrated Marketing Communication | 3 | 0 | 3 | 8 |
| NMC 624 | International News in the Digital Age | 3 | 0 | 3 | 8 |
| NMC 625 | New Marketing Trends | 3 | 0 | 3 | 8 |
| NMC 626 | New Media and Society | 3 | 0 | 3 | 8 |
| NMC 627 | Perception Management and Manipulation | 3 | 0 | 3 | 8 |
| NMC 628 | Policy and Politics in New Media Environments | 3 | 0 | 3 | 8 |
| NMC 629 | Political Communication | 3 | 0 | 3 | 8 |
| NMC 630 | Public Diplomacy | 3 | 0 | 3 | 8 |
| NMC 631 | Reporting Wars, Conflict and Peace in the Digital Age | 3 | 0 | 3 | 8 |
| NMC 632 | Social Media, Politics and Society | 3 | 0 | 3 | 8 |
| NMC 633 | User Experience in Digital Marketing | 3 | 0 | 3 | 8 |
| NMC 634 | Visual Communication Researches | 3 | 0 | 3 | 8 |
Internet-based research is often conducted using standard social sciences and humanities methods, such as surveys, interviews, participant observation, observation, text analysis, audience research, and content analysis. This course, on the contrary, addresses conceptual questions about the unique features of the internet and new media and applies them to the method. "Which methods can be said to be born digital rather than digitalized," "How do online tools analyze information?" Questions such as The course trains students in the internet, media, and social research using digital methods.
This course explores the social and cultural effects of cultural production and mutual cultural exchange supported by digital communication technologies. The course will cover a wide range of digital media in the context of participatory and regulatory practices. Conflicts over user-generated content, fan culture, interaction theories, unrestricted access, digital rights management, digital copyright, and the legitimacy of participation in cultural exchange are the topics to be discussed.
The main aim of this course is to give an idea about digital culture by discussing the history of the internet and new media and focusing on digital media trends. In this way, it is planned to create an overview of the impact of digital media on society and culture. The course aims to encourage critical thinking about how some emerging issues are evolving in the context of digital media trends.
This course focuses on the impact of the new media, which differs from the mainstream media in many ways and offers a different massification practice on today's social issues. The intertwining of digital media and society will be examined from a sociological perspective. Developments in digital media will be considered and discussed in terms of a range of social issues, such as gender, race, privacy, surveillance, public opinion, and social movements.
The course provides a broad review of theory and practice in Communication Studies and New Media. There is an obligation to attend the course where the students will conduct writing studies, and a Pass/Fail grade will be given according to the attendance.
This course will examine the necessary methodological foundations and tools for communication research at an advanced level. Within the scope of the course, discussions on various research methods such as quantitative, qualitative, and critical cultural studies and the basic principles of scientific ethics are emphasized. It aims to understand the stages, such as identifying research problems, developing hypotheses and research questions, determining independent and dependent variables, checking the validity and reliability of research, and designing a research project.
This course focuses on understanding how culture and society are transformed due to the rapid development and widespread use of the internet and digital communication technologies. The transformation in question includes communication practices at the individual, institutional and social levels, the journalism sector, and traditional journalism practices related to the diploma program. Digital culture has radically transformed the medium through which journalistic practices are conducted, the ownership structure, the content, and the relationship with the audience. Within the scope of this course, digital culture will be discussed in detail through the transformation it causes in social and communicative practices.
This course focuses on media and communication theories developed in the context of political economy and cultural studies. Ideology analysis, economic-political analysis, discourse analysis, reception analysis, and text readings can be evaluated in this context.
The course introduces the main theoretical approaches and debates that lead to its critical analysis and offers different understandings of the role of new media in contemporary society. The course combines an analytical perspective, which focuses on some crucial aspects, functions, and uses of new media, with a historical perspective that places new media in a broader technological perspective concerning culture and social change.
This course provides vital competencies and approaches to critically analyze digital media structures and the relationship between digital media and organizations such as policymakers, media companies, and international global organizations. The course focuses on analyzing the political-economic tradition of digital media and cultural industries and their implications for globalization, commercialization, and neutrality based on their criticism.
Elective Courses
the course focuses on the new formats in which journalism is produced in the digital era. The functions of digital journalism for meaning production beyond information sharing will be examined by considering the highly interactive author-reader relationship. The dynamic framework of the new relationship between the digital media environment and the reporter will be revealed throughout the course. Within the scope of this course, various modules, such as politics and economy journalism, sports journalism, tabloid journalism, investigative journalism, health journalism, forensic journalism, and commentary journalism, will be included in the new media environment.
Several barriers exist in international marketing communication activities, such as language, culture, and market structure. This course will explain the main obstacles to the successful international marketing of products or services. Investigates the managerial effects of tariff and non-tariff barriers for international service marketing. Throughout the course, students will examine the most common barriers to international marketing communications and potential strategies to overcome them.
This course will focus on advanced research on social media with an emphasis on interpersonal dynamics. The course will focus on fundamental theories from psychology and communication related to behavior and social media. In the course, students will develop a research project using one of the primary methods from social media.
This course will cover the scope of internet-based citizen journalism. It aims to understand the elements that digital media can bring to a journalist professionally. It will also focus on the functions and limitations of blogs, vlogs, and podcasts and how to set them up.
This course will examine corporate culture and brand management in detail. Factors affecting corporate culture will be discussed, and discussions will be made about examples of different corporate cultures. Basic concepts related to corporate culture and brand management, corporate culture practices, brand positioning studies, brand management-based practices, and case studies constitute the content of this course.
In this course, students will learn, deconstruct, and reshape the framework and processes related to formulating creative marketing communication strategies. By defining the role of marketing communications managers, students will explore strategic planning tools and gain various skills during the course, from market research to competitor analysis to consumer profiling.
In this course, it is aimed that students will discuss the key steps to be considered in creating digital content and learn in-depth the academic and practical backgrounds of these contents.
This course discusses the latest trends in diplomatic perspectives and issues and aims to understand how a new generation of diplomatic leaders emerge to succeed in the 21st-century diplomatic environment. Introducing their understanding of the principal areas that make up Digital Diplomacy teaches students the essentials for competitive advantage and navigating virtual environments effectively.
The course covers developments in computer technology and digital platforms from ethical, public policy, and social science perspectives. The course consists of four central units: algorithmic decision-making and bias; data privacy and civil liberties; artificial intelligence and autonomous systems; the power of proprietary computing platforms. Promises, dangers, rights, and responsibilities brought by technological developments are considered in each unit.
The course will reveal how the news media, which plays a vital role in informing the public and maintaining democratic processes, is affected by the global economic crises. The reflexes of journalism against the monetary crisis created by developing technologies and changing social trends by disrupting traditional business models and practices will be examined. Throughout the course, we will focus on the challenges that need to be recognized for funding journalism in the 21st Century while providing a comprehensive look at the business models and strategies that can sustain the news industry as it transitions to digital platforms.
The course will focus on public relations role, function, and impact in a global environment. Topics include global trends, knowledge, multicultural communication skills, multicultural and diversity within nations, national media structures and public policy, and international legal and ethical codes in public relations. The course will include global case studies and focus on strategic and creative communication plans.
The course focuses on the knowledge and skills necessary for the effective use and management of technology in solving problems related to information and communication. Two main paths are followed regarding Information and Communication Technologies. Commercialization of information technologies: Focuses on information technologies as a facilitating tool to achieve economic growth—Technology Management: Focuses on using technology to provide a stable work environment.
Marketing communication without an organic connection between its parts confuses the target audience and makes it difficult to know what a brand stands for and why it should be bought. The course focuses on what kind of privileges integrated marketing communication creates to differentiate from competitors and attract and retain customers. How to identify and overcome barriers to integrated marketing communications throughout the course; Topics such as how to use the brand story to bring your marketing strategy to an integrated approach will be discussed.
Within the scope of the course, how the general perceptions (cultural, psychological, geographical) related to the traditions and values of journalism and supported using technology today shape international news. The hybrid structure of the "International news" category, which is accepted by the global-scale news media, will be analyzed, and intertwined elements such as orthodox journalism, digital media, civil will, and public opinion make up the concept of "international news" and will be discussed.
Due to the changes caused by globalization and the convergence of markets, it is seen that brands try to survive and adapt to new environments by determining a diverse set of thoughts and actions. This course will examine the significant market and consumer trends that characterize the new business scenarios strongly implied by digital transformation. The course aims to explain the direction marketing takes and to provide students with the ability to respond effectively to economic, social, technological, environmental, and cultural developments.
This course provides students with an overview of new media and how new media technologies affect society. Following the evolution of the media from the mass media to the key players in the current information society, this course will introduce students to crucial communication concepts through which they can critically evaluate the new media's ability to create political, economic, and social change. Students will examine fundamental communication theories related to media ownership and control, media and democracy, media and identity, and media governance.
In this course, examples of perception management and manipulation actions in the internet environment will be examined, then data collection, analysis, and interpretation studies will be conducted based on case studies.
Policymakers and political practitioners consider a wide variety of issues surrounding digital media. In the course, these topics are examined under two main headings: 1. The application of digital media in the political context, 2. Issues that arise in the news about digital media.
In this course, the principles of public communication and their application skills to the specific needs and goals of political campaigns are transferred. The course explores significant elements of political communication, including the role of media relations in politics, television's impact on political discourse, political message development, political advertising, ethics in political persuasion, and the impact of political communication on our democratic institutions.
This course aims to discuss and scrutinize the new form of public diplomacy in the digital era with various theoretical perspectives and examples at the global level. The applications of public diplomacy in various histories and geographies will be analyzed and compared to today's new practices.
The course brings together history, theory, and practice to explore the issues and barriers involved in contemporary war and conflict reporting. It examines the radical changes in war journalists' work practices and daily routines as risk management has become the centerpiece of modern war reporting. The course aims to understand how individual reporters and news organizations organize their war, conflict, and peace coverage by considering various personal, professional, and institutional risks.
This course presents a broad perspective on the relationship between new media, politics, and society. The impact of new media on politics and society and how this relationship is reflected in social processes will be discussed. Considering the main themes such as propaganda, moral panic, media and memory, and fake news, their effects on new media and democratic politics will be discussed.
This course will focus on how to examine user experience in digital marketing. It aims to provide students with the skills to interpret and use applications that improve user experience.
During the course, items such as movies, books, brands, or works of art, which have a prominent place in social communication, will be analyzed in terms of visual communication.
mcom@ihu.edu.tr