In an increasingly digitalized world, communication is at the center of all industries and institutions. The dissemination of new media tools is changing societies and forcing transformation. While it raises various industry-specific expectations, it also imposes some communication requirements on all business areas. With this awareness, Ibn Haldun University's Master's Program in New Media and Communication provides theoretical information on new media and communication with practical applications to meet industry-specific expectations and requirements and meet the field's academic needs. Students enrolled in the program will be involved by completing theoretical and practical courses at the Master's level for one year.
Assoc. Prof. Mehmet Karanfiloğlu
Our program includes the theoretical background of media within the historical development, recent media and communication theories, research principles, methodology, digital communication, culture and society, and practical applications that meet the needs and expectations of the industry. The program is taught in English. The areas of knowledge and skills that our students who proceed to the Master's level acquire after the program are as follows:
| IBN HALDUN UNIVERSITY SCHOOL OF GRADUATE STUDIES NEW MEDIA AND COMMUNICATION (IN ENGLISH) WITH THESIS PROGRAM COURSE PLAN |
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| 1. Semester | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 501 | Research Methods in New Media | 3 | 0 | 3 | 8 |
| NMC 503 | History and Trends in Digital Media | 3 | 0 | 3 | 8 |
| NMC … | Departmental/General Elective | 3 | 0 | 3 | 8 |
| NMC … | Departmental/General Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 32 | |||
| 2. Semester | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 500 | Seminar | 3 | 0 | 0 | 5 |
| NMC 502 | Digital Media and Cultural Exchange | 3 | 0 | 3 | 8 |
| NMC 504 | New Media and Social Issues | 3 | 0 | 3 | 8 |
| NMC … | Departmental Elective | 3 | 0 | 3 | 8 |
| NMC … | Departmental Elective | 3 | 0 | 3 | 8 |
| Language Courses | |||||
| Total Credit | 12 | 37 | |||
| 3. Semester | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 599 | Master’s Thesis | 0 | 0 | 0 | 30 |
| Language Courses | |||||
| Total Credit | 0 | 30 | |||
| 4. Semester | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 599 | Master’s Thesis | 0 | 0 | 0 | 30 |
| Language Courses | |||||
| Total Credit | 0 | 30 | |||
| Overall Total Credit | 24 | 129 | |||
| REQUIRED COURSES | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 500 | Seminar | 3 | 0 | 0 | 5 |
| NMC 501 | Research Methods in New Media | 3 | 0 | 3 | 8 |
| NMC 502 | Digital Media and Cultural Exchange | 3 | 0 | 3 | 8 |
| NMC 503 | History and Trends in Digital Media | 3 | 0 | 3 | 8 |
| NMC 504 | New Media and Social Issues | 3 | 0 | 3 | 8 |
| DEPARTMENTAL ELECTIVE COURSES | |||||
| Course Code | Course Name | T | U | K | ECTS |
| NMC 511 | Social Media Productions | 3 | 0 | 3 | 8 |
| NMC 512 | Writing for the Web and Digital Media | 3 | 0 | 3 | 8 |
| NMC 513 | Media and Convergence | 3 | 0 | 3 | 8 |
| NMC 514 | Economy of Journalism on Mobile Networks | 3 | 0 | 3 | 8 |
| NMC 515 | Data Culture | 3 | 0 | 3 | 8 |
| NMC 516 | New Media and Communication Theories | 3 | 0 | 3 | 8 |
| NMC 517 | Global Digital Cultures | 3 | 0 | 3 | 8 |
| NMC 518 | New Media and Ethics | 3 | 0 | 3 | 8 |
| NMC 519 | Social Media Management | 3 | 0 | 3 | 8 |
| NMC 520 | Psychology of Digital Media | 3 | 0 | 3 | 8 |
| NMC 521 | Political Communication | 3 | 0 | 3 | 8 |
| NMC 522 | International Communication | 3 | 0 | 3 | 8 |
| NMC 523 | Perception Management | 3 | 0 | 3 | 8 |
| NMC 524 | Digital Diplomacy | 3 | 0 | 3 | 8 |
| NMC 525 | Digital Content Strategies | 3 | 0 | 3 | 8 |
| NMC 526 | Digital Storytelling | 3 | 0 | 3 | 8 |
| NMC 527 | Communication Policy and Law | 3 | 0 | 3 | 8 |
| NMC 528 | Generations, New Media, and Strategic Communication | 3 | 0 | 3 | 8 |
| NMC 529 | Political Communication | 3 | 0 | 3 | 8 |
The primary purpose of the seminar course is to convey the basic principles that will enable the master thesis to be written following scientific rules. Within the scope of the course, the principles of scientific research and critical issues in drafting the thesis will be discussed. The scientific research process has specific rules followed to obtain proven knowledge. For a master's thesis to be successful, it must fulfill the rules of scientific research. From this point of view, the structure, content, subject, research method, path followed in the study, and the writing technique of the thesis report is critical. The seminar course is also designed to enable students to develop a survey with the right research questions, models, hypotheses, and methodology.
Internet-based research is often conducted using standard social sciences and humanities methods, such as surveys, interviews, participant observation, observation, text analysis, audience research, and content analysis. This course, on the contrary, addresses conceptual questions about the unique features of the internet and new media and applies them to the method. "Which methods can be said to be born digital rather than digitalized," "How do online tools analyze information?" Questions such as The course trains students in the internet, media, and social research using digital methods.
This course explores the social and cultural effects of cultural production and mutual cultural exchange supported by digital communication technologies. The course will cover a wide range of digital media in the context of participatory and regulatory practices. Conflicts over user-generated content, fan culture, interaction theories, unrestricted access, digital rights management, digital copyright, and the legitimacy of participation in cultural exchange are the topics to be discussed.
The main aim of this course is to give an idea about a digital culture by discussing the history of the internet and new media and focusing on digital media trends. In this way, it is planned to create an overview of the impact of digital media on society and culture. In addition, the course aims to encourage critical thinking about how some emerging issues are evolving in the context of digital media trends.
This course focuses on the impact of the new media, which differs from the mainstream media in many ways and offers a different massification practice on today's social issues. The intertwining of digital media and society will be examined from a sociological perspective. Developments in digital media will be considered and discussed in terms of a range of social issues, such as gender, race, privacy, surveillance, public opinion, and social movements.
Elective Courses
This course focuses on organizing strategic communication messages through social media platforms. Different social media platforms will affect strategic communication in separate ways. Therefore, the strategic approach that utilizes digital tools can change at every step.
Today, web writing is a core skill required for many jobs, including professional and freelance writers, marketers, web designers, user experience (UX) professionals, digital entrepreneurs, small business owners, and employees. This course delves into writing specifically on the web and digital media. It will focus on how people read online and the importance of content in visitor-website interaction. The principles of writing for digital media will be laid out, whether for an entire website, essential parts such as the homepage or landing pages or for, product descriptions, or the "About Us" page.
Within the scope of the course, in which an analysis of the relations between mass media and multimedia tools will be conducted, topics such as ideology and agenda setting in the news, representations of social problems, media scandals, media and ethics, media and violence, media and racism, media and religion, media and social activism will be discussed.
The course focuses on how the economy is a factor in the changing digital environments of journalism. It will be discussed throughout the class why the economics of news production is central to understanding mobile journalism as a new form of news delivery and identifying the latest state of journalism in the 21st Century.
This course will examine how contemporary life and our environment are read as data and shaped by data-based technologies. Students will consider how data is shaped by the tools, practices, contexts, and information used to collect, interpret, share, commercialize and store data. Attention will be paid to the data's epistemological, ethical, material, political, and economic dimensions, focusing on questioning contemporary data paradigms regarding characteristics such as race, ethnicity, gender, class, and sexuality. Students must delve into these topics in class discussions and presentations, self-reflexive writing, and completing a research project.
This course examines selected theories and theoretical issues in communication (e.g., the history of communication, critical approaches to communication study, and sociocultural approaches). The focus will be on understanding the theoretical and normative frameworks of media and communication.
This course focuses on how digital platforms such as Facebook, Twitter, and WhatsApp have become embedded in the daily lives of millions of people. Local, national, regional, and global elements that shape contemporary digital cultures will be examined.
In the course, which will focus on different ethical issues, practices, and norms of new media, ethical principles related to digital news media, online journalism, blogging, and digital photojournalism will be examined. Questions such as how professional journalism should use the new media for research and publication of news and under what conditions text or visual content provided by citizens can be included will be answered.
This course will introduce students to new media institutions' business plans and operations and basic concepts such as business objectives, stakeholders, external environment, growth, and low demand. He will also discuss theories about human resources, organizational structure, marketing and strategy development, market and segment analysis, and consumer behavior throughout the course. Throughout the course, students will develop a business strategy plan.
The course will focus on the effects of digital media on human thought and behavior. How digital media affects our daily lives will be discussed from many different dimensions, from generation Z to parenting, from narcissism to loneliness, and from habit to addiction. They will be examined with a psychological approach.
In the course, in which the concepts and theoretical approaches related to political communication will be examined, it will be revealed what kind of changes the specialization in political communication creates on political campaigns, political marketing, and political advertisements.
This course in international communication and diaspora aims to understand better transnational/international communication concepts and debates such as globalization, imperialism, dependency and modernization theory, diaspora, hybridity, and cosmopolitanism. During the course, each idea will be examined and discussed in depth in the context of contemporary examples.
Within the scope of the course, perception management, which is a concrete indicator of the importance given to target audiences in public relations, will be emphasized. Throughout the course, types of perception, theories of perception, and the principles of perception management in the digital age will be examined in depth.
This course covers the role of digital technologies in today's diplomacy practices, processes, and language. The rapidly changing environments for diplomacy and international relations are examined. The functions of new media and digital technologies in public diplomacy, soft power, propaganda, influence, and persuasion will be discussed.
The course aims to provide students with a theoretical framework for managing content in the digital environment and developing practical skills. Throughout the course, students will learn about content marketing through examples, develop their skills in using distribution channels, and develop strategies based on real-life examples.
This course teaches students how to develop creative writing and storytelling and produce and distribute creative texts through innovative digital formats.
This course will discuss communication policies and legal regulations with a critical view. Subjects such as private and public forms of law, internet regulation, privacy, broadcasting, telecommunications regulation, intellectual property, vital political economy, feminism, critical race theory, postcolonial theory, and governmentality will be explored.
This course examines the relationship between different generations, new media, and strategic communication. The functions of strategic communication reproduced by the effects of new media in the development and reconstruction of different ages will be discussed. Questions about self-expression, self-representation, and the power of generations will be answered by considering new media as a social phenomenon. How the media represents generations and technology will also be discussed. Discussions on digital literacy, ages, and strategic communication will continue throughout the course.
mcom@ihu.edu.tr