The recent changes and developments taking place in information technology and international trade over the last couple of decades have dramatically accelerated the pace of globalization. The world is becoming more dynamic and homogeneous. Distinctions between national markets are fading and some products will disappear altogether. Participation in global business has begun to shift from a mere ‘option’ to an imperative. A change in business orientation is, therefore, urgently needed on the part of businesses to remain competitive in global markets. To survive, business people need to understand global markets, further develop their skillset and react to changes proactively. To this end, Ibn Haldun University offers an MA Program in Management, which is designed for participants who wish to develop their knowledge and understanding of the apparent market realities and practices of the global business arena. The program is offered with or without a thesis.
Prof. Mustafa Kemal Yılmaz
Apart from the core business and management modules that are common to all other MA Programs, the Program modules are designed to provide participants with the background for a more in-depth examination of the realities and practice of global business and management as well as help students to critically analyze existing research in the discipline and to develop it further. Some of the modules are namely;
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This course provides a forum for students to discuss and generate ideas on issues related to a variety of applied social research. Students conduct an in-depth study of a research topic of their choice, discuss issues with experts in the field of research, work in discussion groups, debate and solve problems on selected issues. In the research seminar, the students are allowed to integrate their knowledge, skills, and practical experience gained in the program.
This course is organized around the research process where students learn how to formulate a research question and define a research problem, decide upon a research design, assess data collection methods, define a sampling frame, determine types of data analyses, interpret data appropriately, and prepare a research report. Further, students gain an understanding of the importance of research in the development of communication strategies. An examination of specific methods used for communication research. Each section will focus on a different method, including focus groups and in-depth interviewing, polling and content analysis, survey research, and online research.
The module introduces marketing as the principal mechanism for the provision of choice in free markets. It goes on to consider the core philosophy of marketing and lays the foundations for marketing management. It evaluates fundamental marketing precepts; the application of marketing concepts, and elements of marketing management. The module examines these elements within a variety of organizations and contexts. In doing this, it provides the opportunity for students to assimilate, synthesize and apply key marketing concepts and techniques. The module provides students with a grounding in the discipline and practice of marketing that enables them to underpin the knowledge required for interacting with marketing in an organizational context or for further study in the marketing domain. The module will include coverage of the following issues: the role of marketing – marketing as a social and managerial system for the provision of choice, a mechanism of exchange, and a means of constructing cultural meaning; marketing philosophies – the evolution of marketing as an academic discipline and its development and application within different organizational forms; the customer-marketing interface – the decision-making process; the influence of social factors, personal factors and marketing interventions on customer behavior; core notions within marketing – branding, the role of segmentation, targeting and positioning, the marketing mix and its elements.
The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Some of the topics covered in this course include as following: management, the environment of management, managing decision making and planning, managing organizational architecture, and managing individuals and groups.
This course provides managers and executives with the information they need to understand essential accounting principles, from vocabulary and financial statements to cash flow and valuation. Covering balance sheets, income statements, reporting measures, and even essential ratios, this practical course provides a one-stop, reference for all aspects of finance and accounting, and will help managers take essential steps toward making informed decisions based on the numbers they face every business day. The course aims specifically to teach the effective and efficient use of fiscal resources in health care institutions. Financial planning, investment decisions, debt and credit management, and techniques of financial analysis in healthcare institutions are also included within the context of the course.
The field of strategic management examines how organizations (both for-profit companies and not-for-profit agencies) gain sustainable competitive advantages systematically and consistently. To be successful, the organization’s strategy must permeate all departments and functional areas. As such, this course integrates knowledge and skills gained from your studies in the functional areas of business. In drawing on these tools, a general management point of view will be applied – decisions and strategies will be analyzed in light of the total enterprise. By the end of the course students will be able to: (i) explain the elements of the strategic management process; (ii) analyze industry structure and environmental trends to assess industry potential; (iii) assess a firm’s resources for their potential to generate a competitive advantage; (iv) be knowledgeable about new business models and strategies for the internet economy.
Students acquire an awareness of entrepreneurial innovation sources, structures, and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings. Topics include entrepreneurial thinking, innovation management, opportunity spotting and evaluation, industry and market research, business strategy, business models and business plans, financial forecasting and entrepreneurial finance, pitching to resource providers and negotiating deals, and launching new ventures.
This course tries to reveal the role and importance of economic analysis in businesses. The course aims to explain how to improve the decision-making mechanism in the firm by applying the principles of microeconomics. To achieve this goal, the following topics will be discussed; demand, production and cost, market structures, price determination, risk and investment budgeting, business decisions, and government policies.
As a primary business function, along with marketing and finance, the operations function provides goods and services directly to the company’s customers. Through models and methods, this course explores how the operations function plays a vital role in achieving a company’s strategic plans and is a major determinant of a company’s financial performance. The content of the course includes Forecasting, design, inventory management, facilities planning, location, and supply chain issues.
To facilitate the management decision-making process, the course covers the introduction to analytical modeling and statistical inference. A unifying element of the course is the use of computer software to perform various kinds of analysis. Major topics include decision analysis, statistical inference, regression, linear programming, and simulation. The course also develops required background material in probability.
This course covers topics such as theoretical developments in organizational learning and human resource development; identifying, analyzing, and developing effective human resources; designing training programs for human resource development in various settings; developing policies and procedures for training from an organizational perspective; methods for conducting a needs assessment, defining training objectives, determining and organizing content, formulating instructional and evaluation strategies.
Fundamentals underlying the design, implementation, control, evaluation, and strategic use of modern, computer-based information systems for business data processing, office automation, information reporting, and decision making. EDI, Supply Chain Management, and Global Information Systems, Decision Support and Geographic Information Systems, Artificial Intelligence and Expert Systems, Risks, Controls, and Security Measures.
Globalization and the new economy have created exciting new opportunities for managers to leverage resources worldwide. However, these phenomena require managers to be able to deal with enormous complexity in the competitive environment, in their strategy, and in their organizations. This course will focus on the strategic and organizational issues involved in managing activities across borders. Some of the topics covered in this module include the Historical evolution of international business, the environment of international business, political risk analysis, new forms of foreign involvement, global strategic alliances, multinational enterprises, and corporate planning.
This course is designed to provide students with a fundamental understanding of marketing in a multicultural, multinational environment. Some of the major topics include the global economic environment, social, cultural, and political environments, global market entry strategies, and the global marketing mix. Emphasis is on the strategic implications of competition in different country markets. The course provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region.
This module considers the impact of internationalization on industry structure and competition within national markets and the influence of national factors on a firm’s potential for competitive advantage in international markets. The module is designed to study the extent and pattern of foreign activities by multinational enterprises (MNEs), the determinants of MNE activity on technology, employment, the balance of payments, and the market structure. Through lectures, seminars, workshops, and case studies, it investigates alternative international strategies and the structures and control systems of MNEs. Special emphasis is also placed on Western MNEs’ direct investment activity in Turkey.
The need for marketers to understand why consumers act as they do in the marketplace is the crux of this course. Students are equipped with theoretical and conceptual knowledge of consumer behavior, drawing heavily on both psychological and sociological viewpoints. This includes the psychology of individual decision-making and choice, patterns of behavior exhibited by aggregate groups of consumers, and also the sociological and cultural influences on consumer attitudes and behavior. The course prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers. The course comprises subjects such as consumer-oriented culture in marketing, the importance of consumer behavior in marketing, developing consumer satisfaction and loyalty, the concept of consumption, consumer purchase behavior, and decision patterns.
This course stresses the importance of the role of the brand in integrated marketing communication strategies. Students will learn about why brands are important, what they represent to consumers, and what should be done by organizations to manage them properly. Students will learn how brand equity can be created, how to measure brand equity, and how to use brand equity to expand global business opportunities. Students will learn through exams, a brand simulation, readings, and class discussions.
Logistics Management is an exciting course and promises to invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. This course provides a solid foundation that clearly describes the role of logistics within the supply chain, portraying a complete view of the subject and going further to show how all the pieces fit together.
This course is designed to make the students familiar with the fundamentals of business process analysis. Business processes are all over the place in enterprises and cross many functional departments. Although the concept of business processes is deceptively simple, the complexity lies in the details and myriad of different ways in which companies structure these processes. After looking at the business process analysis concepts initially, the major emphasis of the course will be on how the underlying information technology supports the management of business process innovation.
This course approaches understanding the behavior of human beings in an organization. It starts with the level of the individual including personality, emotions, perception, and decision-making. The next level deals with groups and teams involving the concepts of communication, power and politics, group behavior, and decision-making. The last level of organizational behavior discusses the organizational culture, leadership, conflicts and negotiation, and change.
The course will discuss metropolitan urbanization, metropolitan management problems, and models in different countries. The metropolitan experience and system in Turkey will also be examined by focusing on practical examples and success factors.
This course aims to develop the theoretical and practical skills of participants in the field of financing in entrepreneurship. The course conveys local and global successful practices to participants. It also provides information on concepts such as venture capital, risk capital, and angel investment. The course also covers topics such as the determinants of capital in entrepreneurship, cost analysis of business and investment projects, location selection, optimum production parameters, and financing models alternatives through practical examples.
Changes in customer needs and expectations and increases in competition bring new perspectives and lead to data-driven models in marketing. This course aims to enable participants to gain knowledge and skills about principles of marketing, data analytics, new approaches in marketing, and marketing-based data analytics. The course will mainly cover the following topics: marketing concepts, data mining and text mining, data analytics, customer analytics, marketing models (segmentation, promotion, lost customer analysis, up and cross-selling models), Customer Relationship Management, digital marketing, social marketing.
This course will focus on communication between individuals and local administration. The course will also examine the purpose, philosophy, organizational structure of public relations, target audiences in public relations, public relations-advertising-propaganda relationship, and the association between public relations and written and visual media.
This course provides an overview of the assets that the entity needs and the ways by which the entity may finance these assets. It also discusses the most efficient and efficient ways that companies may manage their assets to increase firm value and competitiveness in the marketplace.
This course discusses the dynamics of strategic leadership and communication in the strategic processes of local governments. It also throws light on how to improve the communication skills of local managers and remove barriers in communication to be successful in local management.
This course will examine the processes of negotiation, decision-making, conflict management, and resolution. In this context, different decision-making techniques, creative problem-solving tools, verbal-non-verbal communication, reconciliation, and mediation will be covered by using practical case studies.
This course will discuss the role of local governments in the development of cultural policies and the potential relationship that should be established between local governments, and public and non-governmental organizations.
The course will discuss how to make budgeting in local governments a financial management tool in strategic planning and control processes. In this context, the course will examine the stages in budgeting processes, their impact on the sustainability of local governments, and the importance of stakeholders’ participation in the budgeting process.
This course aims to provide a general outlook on corporate governance principles and the implementation of governance principles in different enterprises and industries. It also discusses the three pillars of sustainability, including environmental, social, and governance parameters in a business environment. In this frame, the course gives many examples from local and international companies.
This course covers the following topics: principles of project management, project types, selection of strategic projects, the role of project manager, the stages and activities of project management, project cost and capital budgeting, project scheduling, and follow-up processes.
This course aims to provide the participants with basic knowledge about capital markets and capital market institutions and their operations, together with the skills to make research on and analyze the developments in this realm. In this context, subjects such as stock market business in the World and Turkey, different capital market instruments, trading and pricing in capital markets, indexation and the analyses of indices, and the regulation and supervision of capital markets will be covered. In addition, the roles of various global and domestic capital market institutions and the role of capital markets in the national economy will be discussed.
This course covers how to read and use financial statements, financial analysis techniques, the limitations of accounting information given in financial statements and the conclusions that can be drawn from this information, the effects of the results of the financial statements on the valuation of the company. It also delivers the importance of the footnotes of the financial statements, how to make projections using the financial statements and the effect of this on the way of doing business, and the parameters of the financial analysis for listed companies.
The course aims to introduce the participants to key issues related to the international financial markets which became much more integrated due to the globalization process and to develop the skills of the participants to understand and interpret the behavior of financial institutions and the operation of global markets within the framework of modern finance theory. The content of the course includes topics such as the structure and functioning of equity, bond markets, and foreign exchange markets. It also focuses on specific topics that include raising capital in domestic and international equity and bond markets, project finance, and the microstructure of major financial markets. In addition, the course will cover the impact of globalization on markets, asset allocation, and the real economy. The theoretical framework will be supported by empirical evidence and by analysis of real-world financial instruments and financial policy issues.
The course delivers the concepts and models underlying the analysis and pricing of financial derivatives. The main aim of the course is to provide the participants with basic skills to understand the operation of derivative products and markets and to teach them how to use these products for different purposes. During the course, special emphasis will be given to the derivative products which are most commonly traded in World markets. The content of the course also includes basic properties of forwards, futures, and options contracts and various product strategies that might be developed using those derivatives contracts. In addition, topics such as the Black and Scholes Model, The Binomial Model, Arbitrage and Risk-Neutral Pricing, Greeks and Hedging Schemes, American Options, Exotic Options, Structured Products, Historical and Implied Volatility will be covered.
This course will examine how businesses make an assessment of, control, and transfer risk. The goal is to engage the participants in the active discovery of risk management principles. Students will be prepared to function in a business environment, developing an awareness of the challenges, the tools, and the process of designing and implementing a risk management program. The risk management process involves identification of risks and associated potential costs, analysis of the causes of financial loss, determination of various strategies to treat risk, selection of strategies appropriate to the goals and objectives of the business, implementation of the selected strategies, management, and monitoring of results.
This course covers alternative financial intermediation systems which are defined as non-bank and other than basic capital market instruments. In this context, financing types such as microfinance, angel investments, venture capital, private equity, crowdfunding, and Islamic finance instruments like Mudharabah / Musharakah that can be used for financing entrepreneurs will be covered by referring to some real practices. Private Market operating at Borsa Istanbul will also be analyzed as an alternative way of fundraising for start-ups.
This course is an introduction to understanding Islamic economics and finance. The course aims to teach the main theories and practices of Islamic economics and finance using basic concepts. Starting from the origins and historical background of Islamic Economics and finance to understand the paradigm, this course then examines the Islamic rule system and financial instruments. In the main part of the course, Islamic capital markets and the banking sector are emphasized. This course also focuses on Turkey’s experience and shows how Islamic economics and finance are positioned within the Turkish financial sector.
The management process consists of five basic management functions: Planning, Organization, execution, Coordination, and Audit & Control. In this course, “Audit and Internal Control” which is one of the main management functions will be discussed. This course is designed to provide an overview of the fundamentals of audit and internal control, which is one of the key components and safety valves of corporate governance, good governance, and enterprise risk management processes. In the scope of the course; the fundamentals end basic topics related to audit and internal control in the course plan below will be discussed comparatively from time to time with the accounting and internal audit processes and will be examined in a theoretical/practical and interactive manner in the light of enterprise risk management, top corporated company perspective and the latest approaches in the world. In addition to the important issues related to internal control, the latest version of the COSO integrated internal control approach, which is the gold standard for most institutional enterprises, will be examined. Furthermore, in addition to the basic topics covered in the course, students will be aware of the following multiple benefits and added values that the audit and internal control function provide to businesses from a corporate governance perspective: (Enabling Corporate Governance and Corporate Risk Management, Reducing Risks, Compliance with Laws and Regulations, Reliable / Accurate Financial Reporting, Efficient and Effective Conduct of Activities, Achieving Business Goals and Objectives, Ensuring Business Continuity / Sustainability and Accountability, Ensuring Process Control / Efficiency, Improving Internal / External Communication, Development, and Growth of business, Increasing Institutionalization Level, Increasing Company Image and Competitiveness, etc)
In this course, internal and external environmental analysis of enterprises within the scope of competition theory; Competitive issues such as strategic planning and implementation and strategic control will be examined in practice.